FAQs
What is The IM Slip, and how does it work?
The IM Slip is the fundraising campaign for the Insurance Museum (IM), a UK charity creating a world-class cultural visitor centre in London’s EC3 – the global heartland of insurance.
Inspired by the traditional insurance slip, it represents a shared commitment to safeguard our sector’s heritage, inspire future talent, and build public understanding of insurance. The Slip is a collective commitment from across the insurance sector. Each company (or individual) chooses a giving level and signs up for 3 years of annual donations.
The IM is a registered charity and relies entirely on voluntary donations. Our annual fundraising target of £1 million enables us to recruit curators and education staff, deliver exhibitions, build collections, launch schools programmes, and fit out the Museum.
When and where will the Insurance Museum open?
The IM aims to open its doors 3 years after the initial £1 million annual Slip donation target has been received, contingent on sustained donor funding and operational milestones.
London’s EC3 is the historic and global heartland of insurance, home to the London Market, Lloyd’s and many of the people, companies and institutions that over time have helped to shape modern risk management.
Placing the Insurance Museum in EC3 means more than preserving history where it began. It creates a cultural anchor and foundation stone that connects the sector’s heritage with the public, schools and global visitors, a Museum at the heart of the City of London.
How does giving work - donation levels, tax rules, and use of funds?
The IM Founder tiers range from £2,500 to £100,000+ per year, each with associated recognition on the IM Founders’ Wall and other campaign materials. Full details are available on The Slip page.
All donations support the IM’s charitable objectives:
• Developing the permanent Museum in London
• Curating exhibitions and archives
• Delivering education and outreach programmes
• Supporting operations and staff
• 10% plus VAT of all donations are allocated to OB Brand Consulting, the Lead Delivery Partner, for campaign management and fundraising delivery.
Q: Are donations to the Insurance Museum eligible for tax relief?
Yes. The Insurance Museum (registered charity no. 1188138) is a recognised UK charity. Donations made by individuals or companies may qualify for tax relief, depending on donor type.
Q: How does tax relief work for companies?
UK companies can deduct the full value of their charitable donation from their total profits when calculating Corporation Tax. This applies if the payment is made wholly and exclusively for charitable purposes and no significant benefit is received in return.
HMRC guidance: Donating to charity through your limited company
Q: What about individual donors?
Individuals who pay UK Income Tax can make donations under the Gift Aid scheme, increasing the value of their donation by 25% at no extra cost.
HMRC guidance: Claim Gift Aid on donations
Q: Do I need to pay VAT on my donation?
No. Genuine charitable donations are outside the scope of VAT, provided the donor does not receive a significant benefit in return. Recognition such as names on the Founders’ Wall or certificates are considered “insubstantial benefits” under HMRC rules.
Q: Are international donors eligible for tax relief?
Overseas donors can contribute, but tax relief depends on their country’s local tax regulations. UK charities can issue receipts confirming the donation, which some international tax authorities may accept as part of local charitable giving deductions.
Q: Will I receive a receipt for my donation?
Yes. All IM Founders will receive an official donation receipt from the Insurance Museum Charity, confirming that their contribution was made without material benefit and is therefore eligible for applicable tax relief.
How will my support be recognised and shared?
All IM Founders receive:
• A signed letter and recognition certificate
• Name and/or logo on the IM Founders’ Wall (digital and physical)
• Invitations to preview events and sector milestone celebrations
• Optional PR opportunities (with consent)
• Legacy inclusion in IM publications and media
Once the Museum is open we will hold a ceremony for IM Founders or their representatives to sign the IM Slip as a legacy exhibit for the sector and the Museum.
Donor names and logos may be featured on the IM Founders’ Wall, website, and campaign materials – only with your consent. Anonymous giving is always respected.
IM Founders are welcome to share their support for the IM in internal or external communications, subject to brand guidelines provided in the IM Founder Media Pack.
We’ll also provide campaign assets (logos, statements, suggested social posts) to help you share your involvement confidently and consistently.
What if a donor can’t complete the 3-year term?
If a donor opts out before completing the 3-year commitment, the total contribution received will be divided across 3 years and rounded down to determine the appropriate recognition level. If the annualised value is below the minimum Founder level, the contribution will be recorded as a charitable donation only.
What happens if the target isn’t reached?
All funds raised will continue to support the Insurance Museum’s charitable objectives.
If the £1 million annual target is not met within the initial fundraising period, the IM Charity will adjust delivery timelines and scale activity to reflect available funding. No donations are wasted – every pound helps build the foundation, collections and education programmes that move the Museum closer to opening.
What happens when the IM needs more funds?
Beyond the IM opening in 3 years from the Slip’s completion; we will aim to maintain donor support with a new IM Patron donor proposal. We will prioritise contact with existing IM Founder donors in regard to this once the details are confirmed beyond this phase of IM’s development.
How will we be kept informed?
IM Founders receive quarterly campaign updates on fundraising progress, milestones, and upcoming events.
You’ll also receive invitations to donor briefings and previews as key stages are achieved.
Progress will be shared transparently through the IM website, newsletters and social media channels.
Who manages the campaign?
The campaign is led by OB Brand Consulting (trading name of OB Consulting Limited), acting as the Lead Delivery Partner on behalf of the Insurance Museum (Registered Charity No. 1188138).
Can the IM refuse a donation?
Yes, the IM Charity reserves the right to refuse or return any donation that may pose reputational, ethical, or legal risk to the charity or its purpose.
Can I update my logo or company name later?
Yes, you can. However, physical updates on the Founders’ Wall after installation will be subject to feasibility and trade cost, payable by the donor.
How can I help beyond donating?
Alongside your donation, we encourage every Founder to introduce 3 other companies or individuals who could support the IM Slip. These introductions are vital to growing the campaign and building a collective legacy for the sector.
What is the IM Patrons programme?
Following completion of the 3-year Founder commitment, donors may continue their support through the IM Patrons programme – a new tier of long-term funding that helps sustain exhibitions, education, and outreach.
How can I contact the team?
For all questions or to discuss your donation:
Email: info@insurancemuseum.uk
Address: c/o Chartered Insurance Institute, 3rd Floor, 20 Fenchurch Street, London EC3M 3BY
Terms and Conditions
Insurance Museum Slip
Issued by:
Insurance Museum Charity (IM), Registered Charity No. 1188138
C/o Chartered Insurance Institute, 3rd Floor, 20 Fenchurch Street, London EC3M 3BY
Lead Delivery Partner: OB Brand Consulting (OB), trading name of OB Consulting Limited
1. Purpose
The IM Slip campaign invites companies, organisations and individuals to financially support the creation and operation of the IM in London’s EC3.
1.1 IM Founder
Definition:
An organisation or individual that has donated at one of the official IM Founder levels.
2. Donations
2.1 IM Founder donors commit to a 3-year term of annual donations at one of the published IM Founder levels.
2.2 Donations are voluntary contributions and non-refundable except as specified in clause
2.3 Right to Refuse Donations
The IM Charity reserves the right to refuse, return or decline any donation at its sole discretion without obligation to provide justification.
2.4 Contingency on Fundraising Target
If the annual fundraising target, the IM can apply funds received towards its charitable objectives.
3. Use of Funds
3.1 Funds raised through the IM Slip will be used to support the IM’s charitable objectives.
3.2 A fee equivalent to 10% (plus VAT) of all donations received through the IM Slip campaign will be allocated to OB for fundraising campaign activity.
3.3 Attribution of Donations
IM and OB will maintain records to attribute donations appropriately, for transparency and audit purposes.
3.4 Application of Donations
All donations received under the IM Slip campaign are unrestricted charitable gifts.
4. Recognition and Benefits
4.1 Donors committing at published IM Founder levels will receive recognition as IM Founders, recognition includes:
• Name or logo placement on the IM Founders’ wall (physical and/or digital)
• Inclusion in campaign materials (pre-approved)
• Invitations to IM events, previews and opening celebration
• Signed letter and recognition certificate
• Optional promotional opportunities (subject to donor consent)
• Certificate and signed letter from the IM Chair / IM Director / IM Trustee
• Inclusion in IM Founders’ media, events and publications
Once the Museum is open, IM Founder donors or their representatives will be invited to sign an IM Slip campaign document, to be preserved in the Museum archives as a lasting legacy.
4.3 Tier Allocation and Rounding
Recognition is based on the annual value of the confirmed donation commitment. Where a donation amount exceeds a published IM Founder tier level, recognition will be rounded up or down to the next qualifying level at the IM Charity’s discretion.
4.4 IM Founder Wall Recognition Order
Donors will be recognised on the IM Founders’ wall according to their confirmed donation date and level. For each donor tier, the order of listing will reflect the sequence in which donations are received in full. The IM reserves the right to group or format names to ensure clarity and design consistency on the physical display.
4.5 Partial Completion of Commitment
If an IM Founder donor withdraws or opts out before completing the minimum 3-year term, their total contribution will be divided equally across 3 years and rounded down to the corresponding tier. If the resulting annualised value is below the minimum IM Founder level, the amount will be recorded as a charitable donation without formal recognition.
4.6 Publication and Promotion
The IM may promote donor names through campaign media but only with donor consent prior to publication, event or announcement.
4.6 Single Name and Logo Recognition
Each donor is entitled to one name / one logo listing on the IM Founders’ wall.
4.7 Logo Changes and Replacement
If a donor requests to update their name or logo after installation on the physical IM Founders’ Wall, such modification will be subject to trade cost payable by the donor.
4.8 Changes in Entity Status
If a donor undergoes merger, acquisition or name change, the IM may transfer recognition to the successor entity upon written request.
4.11 Recognition Discretion
All recognition decisions including wall placement, digital display and promotional reference are at the sole discretion of the IM.
5. Fundraising Target and Timeline
5.2 The IM aims to open its doors 3 years after the initial £1 million annual Slip donation target has been received, contingent on sustained donor funding, project milestones and operational readiness.
5.2 Fundraising Shortfall or Delay
If, after reasonable efforts, the IM does not reach the annual fundraising target or faces delays beyond the anticipated schedule, it may continue to progress the project in phases using available funds to advance the charitable objectives of the IM.
5.6 Non-Refundable Donations
All donations are considered irrevocable charitable gifts. No refunds will be made except in cases of proven administrative error or where required by charity law.
6. Liability and Limitations
6.1 Donations to the IM are charitable contributions, not commercial transactions or sponsorship agreements.
6.2 The IM makes no guarantee of specific recognition placement, duration or marketing exposure.
6.3 The IM accepts no liability for loss or damage arising from the donor’s participation in the campaign.
7. Data Protection and Privacy
7.1 The IM and OB will manage donor data in compliance with the UK Data Protection Act 2018 and UK GDPR.
7.2 Donor data will be used solely for campaign administration, recognition and communications (subject to consent).
7.3 Donors may request data correction or removal by contacting the IM.
8. Amendments and Termination
8.1 The IM reserves the right to amend these terms at any time, with updated versions published on the campaign website.
9. Governing Law
These Terms and Conditions are governed by and construed in accordance with the laws of England and Wales. Any disputes will fall under the exclusive jurisdiction of the courts of England and Wales.
10. Contact
Insurance Museum (Registered Charity No. 1188138)
C/o Chartered Insurance Institute, 3rd Floor, 20 Fenchurch Street, London EC3M 3BY
Campaign Enquiries:
info@insurancemuseum.uk